There are two principle reasons to fortify foodstuffs; the first reason is when legislation demands it, for example fortification of baby foods, weight reduction products and even national programs requiring the fortification of staples such as wheat flour. The second reason to fortify foods is market differentiation. The non compulsory fortification of dairy products, breakfast cereals and drinks has been effectively used to boost sales through enhanced nutritional claims.
Fortified instead of empty calorie products
Indeed fortified food and drink products can address dietary deficiencies resulting from an increasingly busy lifestyle and reliance on processed food products which, without fortification, may be viewed as “empty calorie” products.